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08/17/2006 12:10 PM ET
Twins announce front office changes
Kip Elliott and Laura Day named senior vice presidents
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MINNEAPOLIS-ST. PAUL -- The Minnesota Twins announced today that Kip Elliott has been
promoted to senior vice president of business administration and that Laura Day has been named senior
vice president of business development.
Elliott joined the Twins organization in 1992, and has served as the team's chief financial officer since
1999. As senior vice president of business administration, Elliott will oversee the ballclub's finance,
technology, human resources and operations departments. He also will continue to serve as the team's chief
financial liaison with ownership and Major League Baseball, while also playing a key role in shaping the
team's strategic planning process.
A certified public accountant, Elliott was raised in Fredericksburg, Iowa, and is a graduate of the University
of Northern Iowa. He is also a board member for Special Olympics Minnesota.
As senior vice president of business development, Day will oversee the ballclub's revenue generation
including ticket sales and corporate partnerships, while also playing a key role in shaping the team's
strategic plan. Day's primary focus will be maximizing revenues associated with the team's transition from
the Metrodome to the new Twins-Hennepin County ballpark.
Day joins the Twins from the Minneapolis Convention and Visitor's Association where she created the
strategic plan for sponsorship and membership development. Prior to joining the MCVA, she served as vice
president sales for Victory Sports One (2003-2004). Day was one of the first Minnesota Wild employees,
helping to launch the Xcel Energy Center as vice president of corporate partnerships from 1999 to 2002.
During her time at the Wild, she helped convert 12,000 season ticket deposits to paid status, launched the
Twin Cities first premium seating program (selling out in a record eight weeks), and oversaw the team's
corporate partnership team, which included the acquisition of naming rights and building founding partners.
Day got her start in sports working for the Twins from 1991-1999, where she held a variety of posts
including vice president, sales and marketing; director of corporate marketing; and promotions manager.
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