MINNEAPOLIS -- The Super Bowl is considered to be the pinnacle of sporting events, but people often tune into the broadcast to watch the entertaining commercials as much as the game itself.

For Twins fans watching in the local Twin Cities viewing area, there was one particular commercial that might have caught their eye during the Super Bowl on Sunday.

The first commercial of the 2009 "This is Twins Territory" campaign debuted at the end of the third quarter of Sunday's Super Bowl broadcast on local NBC affiliate KARE-11. The spot is entitled "Trucks," and it features many current Twins players, including Joe Mauer, Justin Morneau and Joe Nathan, delivering essential elements to the Target Field construction site.

The "Trucks" ad is one of four commercials that the Twins are set to debut this season, with the possibility of a fifth currently under consideration.

Two of the television spots were filmed this past weekend during TwinsFest. One commercial features Mauer, Nathan and Mauer's mother, Teresa Mauer, engaged in youthful play. The second ad will include manager Ron Gardenhire and mascot TC Bear learning how to survive again in an outdoor ballpark. Another commercial, which has not yet been filmed, will feature some of the Twins' notable alumni.

The theme tying all of the ads in this year's campaign together is the opening of Target Field in 2010. "Trucks" is a sequel to the "Sandlot" commercial from last year, which featured Mauer, Morneau and Michael Cuddyer playing baseball on the ballpark construction site, but Twins vice president of marketing Patrick Klinger said that all of the other commercials will incorporate the new ballpark in some fashion.

"The Sandlot commercial was a really popular spot last year," Klinger said. "It helped get the fans enthused about the new ballpark, and we hope all of this year's ads will do the same."

The Twins are entering their fifth year of the "This is Twins Territory" ad campaign with their advertising partner, Periscope. The campaign has not only been popular among the fans, it's also garnered many honors and accolades. That includes earning the National Sports Forum's highest honor, beating out campaigns from other Major League baseball teams as well as the NBA, NFL and NHL.

The club's previous commercials have played off a little bit of humor while also trying to show fans another side of the players. They've featured the Twins' pitching staff singing their own version of "Ode to Joy," pitcher Pat Neshek answering questions from students at his old high school in Brooklyn Park, Minn., only to find they all revolve around another popular teammate, and Delmon Young receiving hitting advice from Twins legends Rod Carew, Harmon Killebrew and Tony Oliva.

"I think what's made this campaign successful is the incorporation of our players," Klinger said. "They've had a lot of fun with the campaign. They enjoy being in the spots. We never have to twist any arms to get them to be in it. We try to put them in a positive light and in a fashion that the fans can really identify with them.

"We've even found that some of these guys are actually pretty good actors. But more than anything, it's about the players having fun with the spots and letting their personalities come out in them."

The remaining 2009 television spots are slated to debut in early spring.