Free WiFi access, in-stadium predictive gaming, mobile seat upgrades and mobile ticket delivery are among the many technology initiatives that combine to create a best-in-class experience when it comes to in-stadium technology.
"Since moving to Target Field, we have striven to provide an unparalleled fan experience," said John Avenson, Vice President of Technology, Minnesota Twins. "Part of that experience has been providing innovative new ways for fans to use technology to further engage in our game and the Target Field experience."
Among the many industry-leading technology initiatives are:
Twins At The Plate - An innovative game within the game
In 2012, the Twins were the first Major League Baseball team to introduce mobile gaming as part of the in-game experience. Currently the only team with an in-stadium HTML5 application, the Twins have made a variety of improvements to "Twins At The Plate" for 2013.
Presented by Buffalo Wild Wings, "Twins At The Plate" is an interactive game that allows fans to predict which events will happen when the Twins are batting. During every home game at Target Field, the fan(s) who most accurately predicts what will happen when the Twins are "at the plate" wins a $10 gift certificate to Buffalo Wild Wings. In addition, there are three season-long grand prizes for the fans with the highest scores throughout the entire 2013 season.
"Twins At The Plate" is available on iPhone and Android smartphones only at Target Field through the popular MLB.com At The Ballpark app. For more information, a complete set of rules and an instructional video, visit twinsbaseball.com/attheplate.
Mobile Seat Upgrades
The Twins and fan experience technology company Experience (www.findexp.com) have partnered to deliver seat upgrade technology for fans directly from the Target Field section within MLB.com At The Ballpark. Starting on Friday, April 12, fans will have the ability to upgrade their seats at Target Field from their iPhone or Android smartphones. Throughout the season, a limited number of seats in selected sections will be made available for fan upgrades once gates open. For example, fans may decide they want seats in the sun when the weather is cold, in the shade when the weather is hot, or simply to access seats closer to the action to impress a date.
For more information on mobile seat upgrades, please twinsbaseball.com/mobileupgrades.
In 2011, the Minnesota Twins became the first team to run fan Tweets on the video board during every game at Target Field. Continuing through the 2013 season, fans can view their Tweets on the right field ribbon board during the bottom of the 5th, 6th and 7th innings. Fans who mention @twins in their Tweets are given preferential treatment on the Tweet Board.
Game Open Video
Fans that arrive at Target Field early may be featured as a part of the game open video. During every home game, the video will feature Twins fans around the ballpark from that day's pregame. The Twins are the first sports team to integrate this type of fan interaction into their game production.
Mobile Ticket Delivery
The Twins have expanded mobile ticketing options for fans who can now have tickets delivered directly to their iPhones using Passbook. With Passbook, fans may choose to receive and store their digital tickets after completing a single-game ticket purchase on twinsbaseball.com or through the MLB.com At Bat or At The Ballpark mobile apps. The digital ticket from Passbook will display on the device's lock screen as a day-of-game reminder.
Free WiFi powered by CenturyLink
Starting in 2010, Target Field was among the first professional sports venues to provide free wireless access to all fans in all concourses and seating areas. Fans who bring WiFi-enabled devices to Target Field are able to gain free access to the Internet.
Check-In at Target Field
Within MLB.com At The Ballpark, fans can check-in to every game they attend at Target Field, unlocking offers, rewards and exclusive Twins content. Each check-in from At The Ballpark may be shared directly from the app to social media friends and followers across Twitter, Facebook and Foursquare and will be added to My Journal, a personal archive and statistics from Target Field games attended. New in 2013, fans will be able to upload and share photos for every game attended.