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Dynamic Pricing


The Reds will become the latest MLB team to implement dynamic pricing for single-game ticket sales. Currently more than half of the 30 MLB teams are utilizing dynamic pricing.

By using advanced computer programming, dynamic pricing makes adjustments based on factors such as day of the week, month, team performance, visiting team's performance, weather forecast and remaining ticket inventory in specific seating sections.

Although some teams have experimented by changing their single game prices significantly up and down, the Reds plan to take a conservative approach to pricing changes for the 2013 season. Dynamically priced single game tickets will never move below season ticket prices and generally grow over time as inventory decreases. Fans that purchase tickets early are more likely to get the best pricing.

"After watching and studying industry pricing strategies over the last few years we decided to implement dynamic pricing for the 2013 season," said Reds COO Phil Castellini

When single game tickets go on sale March 2, single game prices for 2013 will be at or below 2012 prices for 63% of games in most seating sections. $5 Outer View Level tickets will be available for 64 of the 81 regular season home games when single game tickets go on sale.

The Reds' popular season-long ticket offers such as Sunday Family Days, Senior Citizen Specials and 4 for $48 weekend deals will continue in 2013.

The Reds ensure that single-game ticket prices will never be lower than the prices offered to season ticket holders.

"In most cases, fans who buy early will receive the best pricing since ticket prices will generally increase as the game gets closer," said Castellini. "Season tickets are the ultimate buy-early-and-save opportunity and our season ticket holders will always enjoy the deepest savings available."

Frequently Asked Questions about Single Game Ticket Pricing
Q: What is dynamic pricing?
A: The act of changing the price of a specific seating section for a specific game over time. This does not necessarily mean that every section of every game will be affected.
Q: How are ticket price changes decided?
A: Adjustments will be made based on multiple factors such as day of week, month, team performance, visiting team performance, weather forecast, etc.
Q: Which tickets will be subject to dynamic pricing?
A: All Reds single game tickets at Great American Ball Park may be priced in this manner.
Q: Will this affect season ticket holders prices?
A: No. This only applies to single game tickets. As always, being a Reds season ticket holder guarantees fans they will pay the lowest price for their select seat.
Q: How do I know I'm getting the best price for my tickets?
A: The best price will continue to be through season ticket plans. For single game tickets, fans are encouraged to plan ahead and buy early for the best prices. Ticket prices will typically be at their lowest in advance and gradually increase as the game day approaches.
Q: Does dynamic pricing change the way I buy single game tickets?
A: No. Fans will still be able to buy their tickets the same way they have in the past online at Reds.com, the Great American Ball Park Box Office, select Kroger locations and over the phone (513) 381-REDS.
Q: How do I know how much my ticket will cost?
A: Fans will always have the most up-to-date pricing for tickets online at Reds.com, the Great American Ball Park Box Office, select Kroger locations and over the phone (513) 381-REDS. All ticket outlets will have the same ticket pricing.
Q. What happens if prices lower after I buy my tickets?
A: As always, all sales are final. Typically as the game gets closer, ticket prices will increase.
Q: Will this change other promotions?
A: Popular season-long ticket offers such as Sunday Family Days, Senior Citizen Specials and 4 for $48 Weekend deals will continue in 2013. The Reds will continue to work with partners to offer great ticket deals to fans. You can view the latest promotions at Reds.com.